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Hit them with your best shot (your main point/the good stuff), then follow up with supporting information in the body. A great copywriting technique is to use bucket brigades to keep the reader interested. End a paragraph with a question, and answer that question on the next line (as you see here). Use those action words to get them to move, combined with the benefit they’ll receive if they act (i.e.
Or, introduce your next line with a short phrase and a colon: Then continue on a new line. “Sign up for your free trial now,” “Download the ultimate guide today,” “Get your freebie right now,” etc.).
For instance, this heat map shows where users are clicking on a page (those areas are warmer-colored): Engage them with an auto-responder that launches right after your subscribers hand over their deets. Everybody wants them, but not everybody knows the little ways they can improve their content marketing to get them.Try one, try a handful, or try them all – each will help you reach your content marketing goals.Open up a blank Word doc, grab paper and a pen, or use the Notes app on your phone. Begin with your first try, then hit “enter” and write another one underneath that tweaks #1.Keep going, making small tweaks each time in phrasing, word choice, etc., until you hit one that sounds good. Don’t promise your readers the stars in the headline if you’re only going to show them the moon.