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Idea will be similar to that used by cigaret companies in previous years. Fromader Advertising Service, also of Davenport, has a similar idea for other manufacturers, American Creations, ad company of Jersey City, wants stars photo- graphs for several of their adver- tising accounts. "Kugitive' was formerly dubbed 'The Uncrowned King.* VON STERNBERG, METRO TALK; DIETRICH MAYBE Hollywood, April 3. According to" re- quests, picture names seem to help the sale, of any and all low priced commodities from candy bars to puzzles. Returning from Europe last week, Josef von Sternberg conferred with Watler Wangcr at Metro on a three picture deal. Additional space, amounting to : 360 square feet, has been leased by ' '- the Clara Bow picture. likoach Separating Short And Feature Production Culver City, April 3. Le Roy Shields, NBC musical di- rector, arrived here yesterday (Sun.) from Chicago to score 'Fra Diavolo' for Hal Roach. Separate unit for producing the Hal Roach features probably wlil be established when next season's pro- gram Is started. Hoifman the past six years, has resigned and plans to produce Independently under name of Sterling Pictures. Shields were here six weeks ago while picture was In production, to supervise songs and music. He hopes to get a pub- lisher for It before sailing. Rado will bracket Bruce Cabot and Dorothy Jordan in 'Hide in tho Dark.' Yarn ia a new buy from Frances Noyes Hart, 'Satevepost' writer. Metro la negotiating to borrow Paul Lukas from Universal for two pictures. Maharaja of Johore, Indian ruler of the Malay Peninsula, will turn picture angel to finance Ward Wing, producer, in making a travel drama In India- Wing leaves here this week by auto for New York, accom- panied by his wife, Lorl Bara, sister of Theda Bara. Wing met the Maharaja while making 'Samarang' in the ruler's country. Saslavsky, motion picture editor of 'La Naclon,' leading Bue- nos Aires daily, Is" in New York for a look-see of conditions. Latter picture was financed and released by Bennle Zeldman, who has a contract to buy all foot- age made by Wing during the com- ing year. After a week or jo here, he goes tr the Coast where he'll look about the studios, then he'll double-o the Brit- ish and European film spots before going home. Feature director, writers and technical help would handle the three Laurel and Hardy full-length plctureis, instead of the two-reeler staff as in the past. Life of Armour Basis Of Early Warner Yam Hollywood, April 3. Claiming that neither Hollywood par England's studios were far enough advanced to produce any of Ills plays as pictures, George Ber- nard Shaw wisecracked his way through Metro's reception for him Tuesday (28), adding that perhaps he'd return here some day anc show Hollywood how to make films. Other plans for next season again call for 40 shorts, including the two which Hal Roach may make In England. Warners are preparing a story suggested by the life of J. ■ Marlon Davles played guide to the Irishman, personally conducting blm through the studio.
Mc Gowan carries with him to New York his first book, 'Gangster's Baby,' a yarn on racketeers from the kid point of view, picked up discussing gangsters with his Juve- nile actors. Current opinion I# that the strain of working in this feature will necessitate an indefinite vacation. Mc Gowan Eastbound; Will Join Roach in Europe Hollywood, April 3. Robert Mc Gowan, who directs the Roach 'Our Gang' comedies, left here Saturday (1) for New York, following signing of a new contract to continue megging the same se- ries next year. Ogden Armoiir, meat packing king, Who died in 1922. Mc Burney, 'Doc' Faige, Mike Connors, Qaeenle Paul (Mari- posa). In defer- ence to their guest's reputation, Metro's wisecrackers, professional and amateur, deferred from topping his gags. Yarn, titled 'Red Meat»* will center largely around the stocks yards, although some of Armour's other interests will be included. Knowing well the men- tality of 'yes men,' the Bard threw Ills barbs right and left.